Creating Social Media Graphics

Promoting your books and your brand on social media is a must. Your imagery needs to grab attention and your words need to elicit emotion. Your goal is to create a call to action to drive your potential readers to your books. 

Here are some suggestions for creating content.

Photoshop is a great tool to create social media posts. You can create incredible graphics and edit photos. However, it takes know-how in order to use the software. Plus, there is a cost to using Photoshop.

Canva is also a great tool and definitely my favorite platform for creating social media graphics. It has a free and paid version. I have the paid version and enjoy the added benefit that comes with it. Canva is easy to use and has custom dimensions based on the type of content you want to create. 

You want to make sure your images match your brand and represent your books. Here are some suggestions of graphics you should create:

  • Teasers 
    • Fiction - Imagery focused on your characters and a quote from your book
    • Non-Fiction - Imagery focused on your book and brand and quote from your book.
  • Teaser for Cover Reveal
    • This is an opportunity to tease your cover. You can show a small piece of it or create a graphic that doesn't show the cover at all.'
  • Cover Reveal
    • Graphic revealing the cover of your book.
  • Countdown to Release
    • Create several graphics promoting the countdown to your book release
  • Release Graphics
    • Promote your release and your book after the release date.
  • Advertising Graphics
    • Graphics for paid ads on social media.

I have coached authors as well as a Canva tutorial in my group coaching. Monthly coaching is $97 a month. However, if you purchase now, you will only pay $67.00 a month. This offer won't last long sign up today! Click here.


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